ExternalPlatformApprovedInternal
Frequency (Meta Ads)
The estimated average number of times each reached person saw an ad.
This is Meta Ads’s own definition of “Frequency (Meta Ads)”. It is not an approved internal Northwind definition.
Platform formula
Impressions / Reach
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Impressions
- Reach
Excludes
—Known limitations
- Both reach and frequency are estimated and can change with reporting scope.
Sources
- Meta Business Help CenterVerified 2026-08-04