ExternalPlatformApprovedInternal
Average Frequency (LinkedIn Ads)
The average number of ad impressions delivered per reached LinkedIn member account.
This is LinkedIn Ads’s own definition of “Average Frequency (LinkedIn Ads)”. It is not an approved internal Northwind definition.
Platform formula
Impressions / Reach
Specification
- Platform
- LinkedIn Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Impressions
- Reach
Excludes
—Known limitations
- Reach and frequency metrics may not be available for all breakdowns.
Sources
- LinkedIn Marketing Solutions HelpVerified 2026-08-04