DimensionOrganizationApprovedInternal
Geography
Where a customer, user, or event is located — a hierarchy of place.
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Quality scoreDefinition
Geography is a hierarchical dimension (Country › Region › State › Market) describing location. Different systems key it differently — billing country, IP-based country, CRM account region, or internal sales territory — and these do not always agree.
Business purpose
Territory planning, tax, and regional reporting.
Specification
- Data type
- Categorical (hierarchical)
- Hierarchy
- Country › Region › State/Province › Market
- Null / unknown behavior
- Unmapped locations roll up to 'Rest of World'.
- Privacy classification
- Non-sensitive (aggregate)
Values
Example values
- United States › West › California › SF Bay
- United Kingdom › England › Greater London
How each source defines it
External| Platform / source | Representation |
|---|---|
| GA4 | country (IP-based, may differ from billing) |
| Salesforce | Billing Country on Account |
| HubSpot | Contact country property |
| Meta Ads | Reporting country of ad delivery |
| Snowflake | geo_country field in analytics.dim_geo |
| Internal | Sales territory mapping (custom) |
These come from different platforms and don’t always agree — map before joining across sources.
Sources
No sources recorded yet.