Knowledge Library
Where your company defines how it talks about the business — metrics, business terms, acronyms, processes, dashboards, datasets, teams, and policies, all connected and governed.
10 definitions
Age
The age of a person, sourced and bucketed differently by each platform.
Geography
Where a customer, user, or event is located — a hierarchy of place.
Country
Child of Geography — the country a record belongs to.
Region
Child of Geography — grouping of countries into sales/reporting regions.
Channel
The marketing channel a session or conversion is attributed to.
Campaign
A named marketing initiative, governed by the campaign taxonomy.
Device
The device category used for a session (desktop, mobile, tablet).
Customer Segment
Grouping of customers by size/type (SMB, Mid-Market, Enterprise).
Subscription Plan
The product plan a customer is subscribed to.
Date
Calendar and fiscal date dimension, incl. fiscal quarter.