DimensionKPI Compass StandardApprovedInternal
Channel
A governed category that groups marketing, traffic, communication, or delivery activity by route or medium.
Definition
Channels can be organization-defined or platform-defined rule-based categories, such as Paid Search, Paid Social, Email, Organic Search, Display, Affiliate, or Direct.
Business purpose
Channels can be organization-defined or platform-defined rule-based categories, such as Paid Search, Paid Social, Email, Organic Search, Display, Affiliate, or Direct.
Specification
Sources
- Google Analytics HelpVerified 2026-08-04