DimensionOrganizationApprovedInternal
Channel
The marketing channel a session or conversion is attributed to.
72
Quality scoreBusiness purpose
Attribution and budget allocation.
Specification
- Data type
- Categorical
- Null / unknown behavior
- Unattributed → 'Direct/None'
Values
Allowed values
- Paid Search
- Paid Social
- Organic Search
- Direct
- Referral
- Events
- Partner
How each source defines it
External| Platform / source | Representation |
|---|---|
| GA4 | Default channel grouping |
| Internal | Custom channel mapping from UTM taxonomy |
These come from different platforms and don’t always agree — map before joining across sources.
Sources
No sources recorded yet.