DimensionKPI Compass StandardApprovedInternal
Campaign
A coordinated set of promotional activities organized around a defined objective, audience, message, and period.
Definition
Campaign is the reporting entity used to group related media placements, HCP communications, creative assets, or other promotional activities. Campaign naming and hierarchy should be governed to support consistent cross-channel analysis.
Business purpose
Campaign is the reporting entity used to group related media placements, HCP communications, creative assets, or other promotional activities. Campaign naming and hierarchy should be governed to support consistent cross-channel analysis.
Specification
Sources
- KPI Compass curated definitionVerified 2026-08-04