DimensionOrganizationNeeds reviewInternal
Campaign
A named marketing initiative, governed by the campaign taxonomy.
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Quality scoreBusiness purpose
Ties spend and performance to specific initiatives; must follow the naming convention.
Specification
- Data type
- String (structured)
- Null / unknown behavior
- Non-compliant names flagged for review.
How each source defines it
External| Platform / source | Representation |
|---|---|
| Meta Ads | Campaign name |
| Google Ads | Campaign name |
These come from different platforms and don’t always agree — map before joining across sources.
Sources
No sources recorded yet.