Compare

Put definitions side by side — internal vs external, or across platforms — to see exactly where they agree and where they don’t. Never combine metrics whose definitions materially differ.

Cross-platform presets: Clicks across ad platforms Impressions across ad platforms Reach across ad platforms Frequency across ad platforms Click-through rate across ad platforms

Presets:

CustomerSalesforce · Account

Attribute	Customer Internal	Salesforce · Account External
Origin	Internal	External · Salesforce
Definition	Person or organization that purchases or uses an offering.	An organization record in the CRM (may span multiple products).
Unit	—	—
Aggregation	—	—
Formula	—	—
Includes	—	Companies Prospects Partners
Excludes	—	Individual contacts (separate object)
Applicable dimensions / channels	—	Billing Country Segment Owner
Known limitations	—	An Account is not always a paying Customer
Comparability notes	—	Salesforce Account ≈ Sales' logo view of Customer, but includes non-paying prospects.
Comparability to internal	Internal source of truth	Partially comparable

AI interpretation

AI-generated · review before relying on it

These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.