TaxonomyOrganizationApprovedInternal

Campaign Naming Convention

Standard structure for naming marketing campaigns across platforms.

Quality score

Purpose

Consistent campaign roll-ups and clean attribution across ad platforms.

Separator: _
Case rule: UPPERCASE for BRAND/REGION/CHANNEL, TitleCase allowed for AUDIENCE
Max length: 80
Prefix: NW
Valid example: NW_AMER_PSOCIAL_ENT_PIPE_2026Q3
Invalid example: meta-enterprise-campaign-final-v2

BRAND*

REGION*

CHANNEL*

AUDIENCE*

OBJECTIVE*

DATE*

NW_NW_AMER_PSEARCH_SMB_AWARE_

Missing required: DATE

Validate an existing string

No sources recorded yet.