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MetricKPI Compass StandardApprovedInternal

Video Completion Rate

The percentage of eligible video plays, starts, or impressions that reached the end of the video.

Definition

Video Completion Rate measures the share of a defined video denominator that resulted in a completed playback. Platforms differ on whether the denominator is impressions, video starts, qualifying views, or another play threshold.

Formula

Completed video plays / eligible video denominator

Sources

  • LinkedIn Marketing Solutions HelpVerified 2026-08-04
  • LinkedIn Marketing Solutions Help (secondary)