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KPI Compass

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MetricKPI Compass StandardApprovedInternal

Time to First Value

Elapsed time between a user's starting event and first realization of defined product value.

Unit

duration

Aggregation

average

Definition

Elapsed time between a user's starting event and first realization of defined product value.

Formula

Average(First Value Timestamp - Starting Timestamp)

Assumed fields: {{calculation_expression}}

Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.

Standard reference formula for Time to First Value.

Sources

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