MetricKPI Compass StandardApprovedInternal
Share of Voice
A brand's share of promotional activity or exposure relative to the total measured activity in its competitive category.
Definition
Share of Voice compares a brand's promotional presence with the combined presence of selected competitors. The numerator and denominator may be based on spending, impressions, advertising units, field interactions, digital engagements, or another consistently measured activity.
Formula
Brand promotional activity / total measured category promotional activity
Sources
- KPI Compass curated definitionVerified 2026-08-04