MetricKPI Compass StandardApprovedInternal
Revenue Churn Rate
Percentage of recurring revenue lost from churn and contraction during a period.
Unit
percentage
Aggregation
ratio
Definition
Percentage of recurring revenue lost from churn and contraction during a period.
Formula
Churned Revenue + Contraction Revenue / Opening Recurring Revenue
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Revenue Churn Rate.
Sources
No sources recorded yet.