MetricKPI Compass StandardApprovedInternal
Returning User Rate
Percentage of active users who have previously used the product.
Unit
percentage
Aggregation
ratio
Definition
Percentage of active users who have previously used the product.
Formula
Returning Users / Active Users
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Returning User Rate.
Sources
No sources recorded yet.