MetricKPI Compass StandardApprovedInternal
Product Qualified Lead Rate
Percentage of eligible users or accounts that become product-qualified leads.
Unit
percentage
Aggregation
ratio
Definition
Percentage of eligible users or accounts that become product-qualified leads.
Formula
Product Qualified Leads / Eligible Users or Accounts
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Product Qualified Lead Rate.
Sources
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