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MetricKPI Compass StandardApprovedInternal

Prescription Lift

The difference or relative increase in prescription outcomes for an exposed group compared with an appropriate unexposed or control group.

Definition

Prescription Lift estimates the association or incremental effect between campaign exposure and a prescription outcome by comparing exposed patients or HCPs with a comparable unexposed, control, or modeled baseline population. It may be reported as an absolute difference, relative percentage lift, or incremental prescription count.

Formula

(Exposed outcome rate - comparison outcome rate) / comparison outcome rate

Sources

  • Veeva CrossixVerified 2026-08-04
  • Veeva Crossix (secondary)