MetricKPI Compass StandardApprovedInternal
New User Rate
Percentage of active users classified as new during the reporting period.
Unit
percentage
Aggregation
ratio
Definition
Percentage of active users classified as new during the reporting period.
Formula
New Users / Active Users
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for New User Rate.
Sources
No sources recorded yet.