MetricOrganizationApprovedInternal

Lifetime Value

Also known as LTV, CLV

Expected gross margin from a customer over their lifetime.

Quality score

Unit

USD / customer

Aggregation

Modeled

Time grain

Quarterly

Ceiling for how much we can afford to spend acquiring a customer.

(ARPA × gross_margin%) / churn_rate

Inclusions

Exclusions

Sources

No sources recorded yet.