MetricKPI Compass StandardApprovedInternal
Gross-Margin-Adjusted Payback
Acquisition cost divided by monthly gross profit generated per acquired customer.
Unit
months
Aggregation
ratio
Definition
Acquisition cost divided by monthly gross profit generated per acquired customer.
Formula
Customer Acquisition Cost / Monthly Gross Profit per Customer
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Gross-Margin-Adjusted Payback.
Sources
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