MetricKPI Compass StandardApprovedInternal
Feature Retention Rate
Percentage of feature adopters who continue using the feature in a later period.
Unit
percentage
Aggregation
ratio
Definition
Percentage of feature adopters who continue using the feature in a later period.
Formula
Retained Feature Users / Prior Feature Adopters
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Feature Retention Rate.
Sources
No sources recorded yet.