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MetricKPI Compass StandardApprovedInternal

Events per User

Average number of tracked events generated per distinct user.

Unit

events_per_user

Aggregation

ratio

Definition

Average number of tracked events generated per distinct user.

Formula

Events / Distinct Users

Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}

Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.

Standard reference formula for Events per User.

Sources

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