MetricKPI Compass StandardApprovedInternal
Cost per Thousand Impressions
Advertising cost for every one thousand impressions served.
Unit
currency_per_thousand
Aggregation
ratio
Definition
Advertising cost for every one thousand impressions served.
Formula
Advertising Cost / Impressions × 1000
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Cost per Thousand Impressions.
Sources
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