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KPI Compass

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MetricKPI Compass StandardApprovedInternal

Cost per Engaged Session

Advertising or campaign cost divided by the number of engaged sessions attributed to that spend.

Definition

Cost per Engaged Session connects paid-media cost with sessions that meet a defined engagement rule, commonly a GA4 engaged-session rule. Attribution scope and cost scope must align.

Formula

Attributed cost / engaged sessions

Sources

  • KPI Compass curated definitionVerified 2026-08-04
  • KPI Compass curated definition (secondary)