MetricKPI Compass StandardApprovedInternal
Cost per Click
Average advertising cost for each recorded click.
Unit
currency_per_click
Aggregation
ratio
Definition
Average advertising cost for each recorded click.
Formula
Advertising Cost / Clicks
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Cost per Click.
Sources
No sources recorded yet.