Average Revenue per User

Revenue / Active Users

Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}

Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.