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KPI Compass

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MetricKPI Compass StandardApprovedInternal

Average Revenue per Account

Average revenue generated per customer account during a defined period.

Unit

currency_per_account

Aggregation

ratio

Definition

Average revenue generated per customer account during a defined period.

Formula

Revenue / Active Accounts

Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}

Return blank or null when a denominator is zero. Validate cohort, eligibility, timestamp, and recurring-revenue rules before use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.

Standard reference formula for Average Revenue per Account.

Sources

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