MetricKPI Compass StandardApprovedInternal
Audience Quality
A measure of how strongly an exposed media audience aligns with a clinically or commercially relevant target population.
Definition
Audience Quality evaluates whether media exposure reached people or healthcare professionals with characteristics relevant to the campaign objective, such as diagnosis history, treatment behavior, prescribing behavior, or specialty. It is commonly expressed as a target-audience rate, an index versus a comparison population, or another vendor-defined score.
Formula
Target-qualified exposed audience / measurable exposed audience
Sources
- Veeva CrossixVerified 2026-08-04
- Veeva Crossix (secondary)