MetricKPI Compass StandardApprovedInternal
Activation Rate
Percentage of eligible users who complete the product's defined activation event.
Unit
percentage
Aggregation
ratio
Definition
Percentage of eligible users who complete the product's defined activation event.
Formula
Activated Users / Eligible New Users
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Activation Rate.
Sources
No sources recorded yet.