AcronymOrganizationNeeds reviewAI suggested
MTA
Multi-Touch Attribution — model crediting multiple touchpoints for a conversion.
44
Quality scoreMeaning
Multi-Touch AttributionPreferred
Attribution model distributing conversion credit across touchpoints.
MarketingAttribution
AI extraction confidenceMedium · 58%
This definition was extracted by AI and has not been approved. Review before relying on it.
Sources
- Attribution Notes.md58% extraction confidence
We're moving from last-touch to MTA next quarter.