Sales Cycle Length
The average number of days from opportunity creation to closed-won.
“How long does it typically take to close a deal once it enters the pipeline?”
The overall velocity of the sales process and where deals may be stalling.
Which specific stage is the bottleneck — break down by stage-to-stage duration to localize the issue.
Numerator
N/A (duration metric)
Denominator
N/A (duration metric)
Example
Across 36 closed-won deals, the average time from creation to close is 68 days.
Recommended visualization: Trend line by segment with stage-duration breakdown
Segment by deal size before comparing — enterprise and SMB cycles differ enormously and a blended average obscures both.
- Exclude reopened/reinstated opportunities that would distort the creation timestamp
- Reporting a single blended cycle-length figure across wildly different deal-size segments
Get a conversational, stakeholder-friendly explanation of this KPI, generated on demand.