📊 Dashboard
37 KPIs · 5 functions · 8 industries tracked
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Based on 64 metric comparisons across the sample Meta and Google Ads exports.
Biggest Discrepancies
Meta · Spring Sale - Retargeting
-19.4%Results: Currency conversion rounding on a multi-currency account
Google · Display - Remarketing
-18.8%Conversions: API pull excludes an ad that was paused or deleted after the CSV was exported
Google · Search - Non-Brand
-17.5%Impr.: Currency conversion rounding on a multi-currency account
Meta · Spring Sale - Prospecting
-15.3%Amount spent (USD): API pull excludes an ad that was paused or deleted after the CSV was exported
Meta · Brand Awareness - Video
-11.3%Link clicks: Timezone mismatch shifting spend between two adjacent report days