Pipeline Created
The total value (or count) of new sales opportunities created within a given period.
“How much new sales opportunity are we generating to fuel future revenue?”
The volume of new revenue opportunity entering the funnel, an early indicator of future bookings.
Quality — pipeline can be inflated by low-probability or poorly-qualified opportunities logged just to hit a number.
Numerator
N/A (sum metric)
Denominator
N/A (sum metric)
Example
142 new opportunities created in the month, totaling $3.6M in pipeline value.
Recommended visualization: Stacked bar chart by source (inbound/outbound/partner)
Track pipeline creation against a rolling coverage-ratio target (typically 3–4x quota) rather than as an absolute number in isolation.
- Audit for opportunities created and re-created (duplicate) to inflate volume
- Confirm opportunity value fields are populated, not left at $0 or placeholder
- Reps creating low-quality or duplicate opportunities near quarter-end to hit a pipeline-generation target
- Reporting pipeline created without tracking what fraction later gets disqualified, which overstates real funnel health
Get a conversational, stakeholder-friendly explanation of this KPI, generated on demand.