HCP Engagement Score
A composite score measuring a healthcare provider's (HCP) depth of engagement across rep visits, digital content, medical education events, and portal usage.
“How engaged are targeted HCPs with our brand across all promotional channels?”
Which HCPs are meaningfully engaged across omnichannel touchpoints versus nominally targeted but unreached.
Prescribing behavior directly — engagement is a leading indicator, not a guarantee of prescribing lift; must be validated against Rx data.
Numerator
N/A (composite weighted score)
Denominator
N/A (composite weighted score)
Example
Rep visit frequency (30% weight, score 80) + email engagement (20%, score 55) + portal usage (25%, score 40) + congress attendance (25%, score 90) = 66 composite.
Recommended visualization: Heatmap of HCPs by engagement score and prescribing tier
Requires MLR/compliance review of channel weighting methodology; ensure HCP-level data handling complies with applicable pharma data privacy and consent regulations.
- Validate portal and email engagement data feeds are deduplicated at the HCP (not device) level
- Periodically correlate engagement score against Rx lift to confirm predictive validity
- Treating engagement score as a proxy for prescribing impact without validating the correlation against actual Rx data
- Weighting channels based on ease-of-measurement rather than actual influence on HCP prescribing decisions
Get a conversational, stakeholder-friendly explanation of this KPI, generated on demand.