MetricOrganizationVerifiedInternal
Monthly Recurring Revenue
Also known as MRR
Normalized monthly value of all active subscriptions.
90
Quality scoreUnit
USD / month
Aggregation
Sum (point-in-time)
Time grain
Monthly
Definition
MRR is the predictable subscription revenue normalized to a monthly amount. Annual contracts are divided by 12; it excludes one-time services and usage overages.
Business meaning
The heartbeat of a subscription business — drives ARR, growth rate, and NRR.
Formula
SUM(active_subscription_amount normalized to 1 month)
Example: 1,200 active seats × $49 blended = $58,800 MRR at month end.
Scope
Inclusions
- Active recurring subscriptions
- Recurring add-ons
Exclusions
- One-time services
- Usage overages
- Taxes
Used in
- Executive Dashboard
- Growth Weekly
Sources
- SaaS Metrics Playbook.pptxp.491% extraction confidence
MRR normalizes all contracts to a monthly value.