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Financial ServicesWealth ManagementMulti-source (3)
Wealth Management Blueprint
Other sub-industries in Financial Services: Retail & Consumer Banking, Insurance
Common Business Goals
- Grow assets under management (AUM) through new client acquisition and organic growth
- Deepen advisor-client relationships to support retention through market cycles
- Maintain fee revenue efficiency as AUM scales
Recommended KPI Hierarchy
0 of 6 KPIs have a verified formula on file — benchmarks are only apples-to-apples when the underlying formula matches.
North Star
AUM Growth RatePrimary
Net New AssetsClient Retention Rate
Diagnostic
Advisor Book UtilizationReferral Rate
Guardrail
Fee Revenue Margin
Example ScorecardClick Actual to fill in your own numbers
| KPI | Target | Actual | Status |
|---|---|---|---|
| AUM Growth Rate | 8%+ | At Risk | |
| Net New Assets (per quarter) | $50M+ | At Risk | |
| Client Retention Rate | 95%+ | At Risk | |
| Fee Revenue Margin | 0.85%+ | At Risk |
Common Measurement Mistakes
- • Reporting AUM growth without separating market performance from true net-new-asset growth
- • Not tracking referral rate, missing the highest-quality (and lowest-CAC) acquisition channel
- • Overloading advisor books without tracking utilization, quietly degrading service quality and retention
Best-Practice Notes
- • Always decompose AUM growth into market performance vs. net new assets — they require very different actions
- • Treat referral rate as a leading indicator of client satisfaction, not just an acquisition channel
- • Cap advisor book size against a utilization benchmark to protect the client experience that drives retention